<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Tony Krentzien</title>
	<link>https://tonykrentzien.com</link>
	<description>Tony Krentzien</description>
	<pubDate>Fri, 13 Dec 2024 10:32:23 +0000</pubDate>
	<generator>https://tonykrentzien.com</generator>
	<language>en</language>
	
		
	<item>
		<title>home25</title>
				
		<link>https://tonykrentzien.com/home25</link>

		<pubDate>Wed, 09 Oct 2024 10:16:52 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/home25</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>work</title>
				
		<link>https://tonykrentzien.com/work</link>

		<pubDate>Mon, 14 Oct 2024 10:29:21 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/work</guid>

		<description>
	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/40c4b9e7a39a2f69a89611d6a594a03386baf2f700f50ddee24853da7e665e51/WWW_25_WORK_04_ADG_LAUS.png" data-mid="219714702" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/40c4b9e7a39a2f69a89611d6a594a03386baf2f700f50ddee24853da7e665e51/WWW_25_WORK_04_ADG_LAUS.png" /&#62;
    
    
    
    ADG Laus Campaign 2024
	
	
    

	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2d3070ec692b43cf279ec0ce448252fbc9a2f07b8615e824568ed47d00b452c0/WWW_25_WORK_02_LAGRADA.png" data-mid="219714288" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2d3070ec692b43cf279ec0ce448252fbc9a2f07b8615e824568ed47d00b452c0/WWW_25_WORK_02_LAGRADA.png" /&#62;
    
    
    
    

LaGrada Season 24

    





	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4bf624d66050d073bd6230bf47ea7e86a794456a675e5f0a55656082e1294a15/WWW_25_WORK_09_EQUIVALENZA.png" data-mid="219794561" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4bf624d66050d073bd6230bf47ea7e86a794456a675e5f0a55656082e1294a15/WWW_25_WORK_09_EQUIVALENZA.png" /&#62;
    
    
    
 Equivalenza
	
	
    

	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df609180543334d83fe657b5602af7335b397a9ef81f095bc11f7afd3feb0c76/WWW_25_WORK_10_BINOMIAL.png" data-mid="219794562" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/df609180543334d83fe657b5602af7335b397a9ef81f095bc11f7afd3feb0c76/WWW_25_WORK_10_BINOMIAL.png" /&#62;
    

    
 Binomial

    




	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d47a3cf135ed7fedf64e4ac76868d6048da1caf4d5c0ad36f1e017d2c129899d/WWW_25_WORK_05_FAD_ASS.png" data-mid="219714758" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d47a3cf135ed7fedf64e4ac76868d6048da1caf4d5c0ad36f1e017d2c129899d/WWW_25_WORK_05_FAD_ASS.png" /&#62;
    
    
    
 Assemblea del FAD 2024
	
	
    

	
    
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7bac9e06cb2f03a411f69617b731fb7b33b7b21a74ff53023d4cb6bf49bf83d1/WWW_25_WORK_07_ADCE_CE.png" data-mid="219777833" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7bac9e06cb2f03a411f69617b731fb7b33b7b21a74ff53023d4cb6bf49bf83d1/WWW_25_WORK_07_ADCE_CE.png" /&#62;
    
 ADC*E Creative Express - Redesign
	
	
    




	
    

    
 &#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="//freight.cargo.site/t/original/i/1d16793573dd7866c928a325015a2f089ae6635323b922fdb678bed4c0241d19/WWW_25_WORK_08_HTW.png" data-mid="219779517" border="0" style="width: 1025.92px; height: 641.201px; display: none;"&#62;&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4fa72b24c60d7c3a5587f078bdcf130b11ce66501a24cd931abfddaab08dbc70/WWW_25_WORK_08_HTW.png" data-mid="219794560" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4fa72b24c60d7c3a5587f078bdcf130b11ce66501a24cd931abfddaab08dbc70/WWW_25_WORK_08_HTW.png" /&#62;Hacking The World
	
    

	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8a6bbaab1ccb4ddefe22c6b00689b1a13a658b91e62208e44a45b0b6d3881092/WWW_25_WORK_03_DIST_ARCH.png" data-mid="219714701" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8a6bbaab1ccb4ddefe22c6b00689b1a13a658b91e62208e44a45b0b6d3881092/WWW_25_WORK_03_DIST_ARCH.png" /&#62;
    
    
    
    Dystopian Archives
	
	
    




	
    
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f810b558137c0bc0f57681db1f33559dec9f6d016c7287ed05a6716e71383e09/WWW_25_WORK_06_ANEMOIA.png" data-mid="219777834" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f810b558137c0bc0f57681db1f33559dec9f6d016c7287ed05a6716e71383e09/WWW_25_WORK_06_ANEMOIA.png" /&#62;
    
 Anemoia - Credits	
	
    

	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f48cc21c013cf603c2d37cb6562fe89f32811efbbb6d3a74ce13f8ff1aa1c3b9/WWW_25_WORK_11_LOLO-SOSAKU.png" data-mid="223305259" border="0" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/f48cc21c013cf603c2d37cb6562fe89f32811efbbb6d3a74ce13f8ff1aa1c3b9/WWW_25_WORK_11_LOLO-SOSAKU.png" /&#62;
    
    
    
    Skyperoom: Lolo &#38;amp; Sosaku
	
	
    

</description>
		
	</item>
		
		
	<item>
		<title>store</title>
				
		<link>https://tonykrentzien.com/store</link>

		<pubDate>Mon, 14 Oct 2024 10:29:36 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/store</guid>

		<description>


	
 &#60;img width="1346" height="1904" width_o="1346" height_o="1904" data-src="https://freight.cargo.site/t/original/i/8c457858a150dbbd120d812dd75a4eca5977c86509971ad35d01dea7d8dc2aca/05.png" data-mid="220057305" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8c457858a150dbbd120d812dd75a4eca5977c86509971ad35d01dea7d8dc2aca/05.png" /&#62;Living in Paranoia
- 50*70 cm






	
    &#60;img width="1346" height="1904" width_o="1346" height_o="1904" data-src="https://freight.cargo.site/t/original/i/fc261cff2b55b6c36ae69e30664ce9cc47583c95bb74081f83b477340da6dfee/07.png" data-mid="220057184" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc261cff2b55b6c36ae69e30664ce9cc47583c95bb74081f83b477340da6dfee/07.png" /&#62; Aether v2.0


- 50*70 cm







	&#60;img width="1346" height="1904" width_o="1346" height_o="1904" data-src="https://freight.cargo.site/t/original/i/b7ee291a742700214392023ff55fbba3ad9180d56bdd3b86667f1169b34a75b3/10.png" data-mid="220057186" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b7ee291a742700214392023ff55fbba3ad9180d56bdd3b86667f1169b34a75b3/10.png" /&#62;

Fallen


- 50*70 cm






	&#60;img width="1346" height="1904" width_o="1346" height_o="1904" data-src="https://freight.cargo.site/t/original/i/63b9ddcb43b75474a9a04c13635e07fe53281a95d921e94f033fd78d05df7dcd/08.png" data-mid="220057189" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/63b9ddcb43b75474a9a04c13635e07fe53281a95d921e94f033fd78d05df7dcd/08.png" /&#62;The Deep

- 50*70 cm







</description>
		
	</item>
		
		
	<item>
		<title>archive</title>
				
		<link>https://tonykrentzien.com/archive</link>

		<pubDate>Mon, 14 Oct 2024 10:29:48 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/archive</guid>

		<description>

    &#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/380c9aabcda4843d4fec69ae8eb84f2154e63015e011c5867963d170980d67bb/WWW_25_WORK_00_POSTER_GALLERY_v2.png" data-mid="220056202" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/380c9aabcda4843d4fec69ae8eb84f2154e63015e011c5867963d170980d67bb/WWW_25_WORK_00_POSTER_GALLERY_v2.png" /&#62;


    
    &#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7a3657be47f8a0eaca4aa73b69faebebac7155aa43ccfc426b35fd9d7153b3e7/WWW_25_WORK_00_COVER_LIBRARY_v2.png" data-mid="220056201" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7a3657be47f8a0eaca4aa73b69faebebac7155aa43ccfc426b35fd9d7153b3e7/WWW_25_WORK_00_COVER_LIBRARY_v2.png" /&#62;






    .tag {
        border-radius: 50px;
        padding: 5px 10px;
        margin-right: 8px;
        font-size: 14px;
        display: inline-block;
    }

    /* Category colors */
    .cat1 {
        background-color: #2B0502;
        color: #FB9D04;
    }

    /* Branding &#38; Visual Identity */
    .cat2 {
        background-color: #003400;
        color: #39F669;
    }

    /* UX/UI &#38; Social Media */
    .cat3 {
        background-color: #01005D;
        color: #9694F4;
    }

    /* Motion &#38; Visual Media */
    .cat4 {
        background-color: #43091F;
        color: #E9486E;
    }

    /* Editorial */
    .cat5 {
        background-color: #001E36;
        color: #00A8EF;
    }

    /* Production &#38; Content Creation */
    .cat6 {
        background-color: #FCFFFF;
        color: #000B1B;
    }

    /* Fashion, Music &#38; Others */







	
︎ Branding &#38;amp; Visual Identity

            
            ︎ UX/UI &#38;amp; Social Media

            
            ︎ Motion &#38;amp; Visual Media

            
            ︎ Editorial

            
            ︎ Production &#38;amp; Content Creation

            
            ︎ Fashion, Music &#38;amp; Others




Project:
    
    Services:
    
        Client:
    
    
        


    Year:






    
        ADG Laus Campaign 2024
    
    
        
            ︎ Campaign
            ︎ Creative Direction
            ︎ Art Direction
            ︎ Shooting Assistant
            ︎ Event Production
        
    
    
        ADG-FAD



Deadline Collective︎︎︎
    
    
        


    2024
    






    
        Assemblea del FAD 2024
    
    
        
            ︎ Campaign
            ︎ Motion
            ︎ 2D 
            ︎ Social Media
        
    
    
        Foment de les Arts i del Dissenyw/ Meritxell Casamira︎︎︎


    
    
        2024
    






    
        Equivalenza
    
    
        
            ︎ Website Design 
        
    
    
        Morillas︎︎︎


    
    
        2024
    






    
        Binomial
    
    
        
            ︎ Website Design 
        
    
    
        Morillas︎︎︎


    
    
        2024
    






    
        XCEED
    
    
        
            ︎ Redesign (Pitch)
            ︎ Identity
        
    
    
        XCEED
    
    
        2024
    






    
        Hacking The World︎︎︎


    
    
        
            ︎ Motion
            ︎ 2D
            ︎ 3D
            ︎ Identity
        
    
    
        Francesca Tur︎︎︎ &#38;amp; Berta Segura︎︎︎


    
    
        2024 (Since 2020)
    






    
        Berta Segura︎︎︎


    
    
        
            ︎ Identity
            ︎ Social Media
            ︎ Website
        
    
    
        Berta Segura︎︎︎


    
    
        2023
    






    
        TBA4
    
    
        
            ︎ Shooting Assistant
            ︎ Editorial 
            ︎ Fashion
        
    
    
        Daniel Vidal︎︎︎


    
    
        2023
    






    
        Anemoia
    
    
        
            ︎ Shooting Assistant
            ︎ Credits
            ︎ Editorial 
            ︎ Fashion
        
    
    
        Inés Varoquaux︎︎︎


    
    
        2023
    






    
        ANTON - Against My Will
    
    
        
            ︎ Motion
 
            ︎ 3D
            ︎ Cover Artwork
            ︎ Music
        
    
    
        ANTON︎︎︎


    
    
        2023
    






    
        Burundanga
    
    
        
            ︎ Poster
        
    
    
        Eixample Teatre︎︎︎


    
    
        2023
    






    
        ShowRoom22G︎︎︎


    
    
        
            ︎ Event Production 
        
    
    
        Personal (as part of TBA)
    
    
        2022
    






    
        Black Holes - CCCB
    
    
        
            ︎ Exhibition
            ︎ Identity 
        
    
    
        Academic
    
    
        2019
    






    
        Agridulce
    
            ︎ Editorial
            ︎ Fanzine 
        
    
    
        Workshop w/ Guifré Serrano︎︎︎


    
    
        2021
    






    
        AC1D Fanzine
    
    
        
            ︎ Editorial
            ︎ Fanzine 
        
    
    
        Academic
    
    
        2021
    






    
        Dystopian Archives
    
    
        
            ︎ Identity
            ︎ Website 
        
    
    
        Academic
    
    
        2021
    






    
        OFFFLINE.NET
    
    
        
            ︎ Identity
            ︎ Website 
        
    
    
        Academic
    
    
        2021
    






    
        @IAMINTERNET
    
    
        
            ︎ Campaign
            ︎ Social Media
            ︎ Event
        
    
    
        Academic
    
    
        2021
    






    
        Fusyon Wallet
    
    
        
            ︎ App (UI)
        
    
    
        Academic w/ Masha Kurbatskaya︎︎︎


    
    
        2021
    






    
        00FF00 Presents: LSTSGNL
    
    
        
            ︎ Cover Artwork
            ︎ Music
        
    
    
        Personal
    
    
        2020-2022
    






    
        Collapse: OS
    
    
        
            ︎ OS (UI)
        
    
    
        Academic
    
    
        2021
    






    
        Bauhaus: 100 Years
    
    
        
            ︎ Website
            ︎ Identity
        
    
    
        Academic
    
    
        2019
    






    
        Base: Architecture &#38;amp; Design
    
    
        
            ︎ Editorial
        
    
    
        Academic
    
    2019


</description>
		
	</item>
		
		
	<item>
		<title>about25</title>
				
		<link>https://tonykrentzien.com/about25</link>

		<pubDate>Mon, 14 Oct 2024 10:29:52 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/about25</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>hackingtheworld</title>
				
		<link>https://tonykrentzien.com/hackingtheworld</link>

		<pubDate>Thu, 12 Dec 2024 19:21:09 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/hackingtheworld</guid>

		<description>


&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/3473c2ca5114578ee1b08152c9f1270bc27628729a13aa1d8655519faa241859/HTW_01.png" data-mid="223281393" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3473c2ca5114578ee1b08152c9f1270bc27628729a13aa1d8655519faa241859/HTW_01.png" /&#62;

	︎HTW: Hacking The World



	Full brand and ID development that started as series of keynotes and posters and evolved to its own identity, to be released end 2024. 

The main focus was trends and data and how humanity has been evolving since the pandemic, and now looks into the aftermath and constant evolution of human patterns and trends.


	︎Category: Complete Rebranding, Motion 2D/3D

︎Clients: Francesca Tur &#38;amp; Berta Segura
︎Role: Art &#38;amp; Creative Direction

︎Year: 2020-2023, 2024 (Final Launch)


	
    
    


    
    
	


	    


	




	&#60;img width="1125" height="810" width_o="1125" height_o="810" data-src="https://freight.cargo.site/t/original/i/f575f614c8e9baf0295a0f49926ca57ac208b048f0ce5cc9da0b16b86836bb7d/HTW_02.png" data-mid="223287808" border="0"  src="https://freight.cargo.site/w/1000/i/f575f614c8e9baf0295a0f49926ca57ac208b048f0ce5cc9da0b16b86836bb7d/HTW_02.png" /&#62;
	Latest 

iteration of the applied identity. 2024.
</description>
		
	</item>
		
		
	<item>
		<title>adcecreativeexpress</title>
				
		<link>https://tonykrentzien.com/adcecreativeexpress</link>

		<pubDate>Wed, 11 Dec 2024 13:51:41 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/adcecreativeexpress</guid>

		<description>


&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/155a0ad3a99331d1a3404c65a2109f7feb85641552de6638ba0a78965d89d100/CE.png" data-mid="223212524" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/155a0ad3a99331d1a3404c65a2109f7feb85641552de6638ba0a78965d89d100/CE.png" /&#62;

	︎ADC*E Creative Express Rebrand



	Aproached by ADC*E, I was tasked to create a lasting identity that adapts to each years Creative Express.
	︎Category: Complete Rebranding

︎Client: ADCE
︎Role: Art &#38;amp; Creative Direction

︎Year: 2024


&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/45c5bbb42290424748f1b187b1b626035434c1b2aee262a336df7185bc57fe7e/CE.png" data-mid="223265119" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/45c5bbb42290424748f1b187b1b626035434c1b2aee262a336df7185bc57fe7e/CE.png" /&#62;
&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/61da66885109330cc9f1c86a62da4e74c16fa90e09b54347f68e677342496fc3/CE2.png" data-mid="223267999" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/61da66885109330cc9f1c86a62da4e74c16fa90e09b54347f68e677342496fc3/CE2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>fadassamblea2024</title>
				
		<link>https://tonykrentzien.com/fadassamblea2024</link>

		<pubDate>Fri, 13 Dec 2024 08:45:36 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/fadassamblea2024</guid>

		<description>


&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/a7ab3c2a4bf1ece423058aead496ce753595e43e434f65d90fd25eb3a6f8af25/FAD.png" data-mid="223304209" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a7ab3c2a4bf1ece423058aead496ce753595e43e434f65d90fd25eb3a6f8af25/FAD.png" /&#62;

	︎Assemblea del FAD 2024



	Identity design, concept creation, and editorial development for FAD Barcelona's annual General Assembly. The latest edition, held in April, marked a historic milestone: FAD transitioned into a Federation of Associations for the first time since its founding in 1903.

The theme, “Something is moving in FAD,” inspired the identity. Dynamic patterns formed by the interweaving FAD initials symbolize this transformation and were featured across all applications.



	︎Category: Motion 2D, Event

︎Client: FAD
︎Role: Motion Direction

︎Year: 2024

︎Credits: Creative Direction: Casamira. Coordination of the project and texts by Cristina Gosálvez and Mireia Llinàs. Special thanks to Anna Guiot.






	
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c1190978fa3bd5a3b6b603426e0250f2bfbfd30aed17d13c39d15c3315e74edb/FAD_WEB_AGENDA_A.gif" data-mid="223302977" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c1190978fa3bd5a3b6b603426e0250f2bfbfd30aed17d13c39d15c3315e74edb/FAD_WEB_AGENDA_A.gif" /&#62;

	
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/da0f7f974c22e5f5bcb7f70a60264a72c9e0a6cb0a624238167b88cc403a77f3/FAD_WEB_AGENDA_B.gif" data-mid="223302978" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/da0f7f974c22e5f5bcb7f70a60264a72c9e0a6cb0a624238167b88cc403a77f3/FAD_WEB_AGENDA_B.gif" /&#62;

	
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f160bf9f3af82b089b65ab995593c1d3fb0ae01f8377b410f14c974bd61236eb/FAD_WEB_AGENDA_C.gif" data-mid="223302979" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f160bf9f3af82b089b65ab995593c1d3fb0ae01f8377b410f14c974bd61236eb/FAD_WEB_AGENDA_C.gif" /&#62;



	
	
	
</description>
		
	</item>
		
		
	<item>
		<title>lagrada2024</title>
				
		<link>https://tonykrentzien.com/lagrada2024</link>

		<pubDate>Fri, 13 Dec 2024 10:32:23 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/lagrada2024</guid>

		<description>


&#60;img width="2250" height="810" width_o="2250" height_o="810" data-src="https://freight.cargo.site/t/original/i/2db10f03de99725c88e762dd0ccf7171e139b713d18b1e085595c74befd89a38/LG_01.png" data-mid="223305561" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2db10f03de99725c88e762dd0ccf7171e139b713d18b1e085595c74befd89a38/LG_01.png" /&#62;

	︎La Grada: Season 2024



	I

Identity redesign for La Grada’s 2024 season, a sports news outlet focused on RCD Espanyol. Following a challenging season in the second division, the new design adopts a bold, punk-inspired style, capturing their relentless energy and determination to return to the top flight.



	︎Category: Brand, Live Broadcast Support

︎Client: LaGrada
︎Role: Creative and Art Direction

︎Year: 2024






	
&#60;img width="2068" height="1256" width_o="2068" height_o="1256" data-src="https://freight.cargo.site/t/original/i/1f72d7346e518a8f85f9845795c3a01032f8d1426e67b058b26e016f8f1003d9/Screenshot_1.png" data-mid="223305572" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1f72d7346e518a8f85f9845795c3a01032f8d1426e67b058b26e016f8f1003d9/Screenshot_1.png" /&#62;

	

︎ 

The goal was to design a modular system adaptable to each game, simplifying efforts for live-streaming operators. A toggle-based setup was created for teams, scores, and broadcasts, ensuring ease of use.
This upfront effort resulted in a highly efficient and effective system.&#38;nbsp;
Additionally, we developed numerous social media assets to provide comprehensive coverage for each game.




	
&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/0bc1fd04f2417819da1200182afdb151da843bc7adce88338c1db6a1bbb38f57/LG_24_01_ASSETS_GAMEDAY_24_PLAYOFFS_R2_G1.png" data-mid="223307141" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0bc1fd04f2417819da1200182afdb151da843bc7adce88338c1db6a1bbb38f57/LG_24_01_ASSETS_GAMEDAY_24_PLAYOFFS_R2_G1.png" /&#62;

	
&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/67d6b3d5063be04b7c19e8d2dda1a9a877d8180527ebfc29cc9d0a8e57d4e1c7/LG_24_GAME_POSTERS_J26.png" data-mid="223307228" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/67d6b3d5063be04b7c19e8d2dda1a9a877d8180527ebfc29cc9d0a8e57d4e1c7/LG_24_GAME_POSTERS_J26.png" /&#62;

	
&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/bed7d9170057b6c438d573d71e4be0b2ebff4591f064c9937cc1cf1fc33ca752/LG_24_GAME_POSTERS_J28.png" data-mid="223307247" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bed7d9170057b6c438d573d71e4be0b2ebff4591f064c9937cc1cf1fc33ca752/LG_24_GAME_POSTERS_J28.png" /&#62;

	
&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/0ed018dcc73e76a30a9de452541787c6b64d3a1cad5af03abf37feba3b555e64/LG_24_GAME_POSTERS_J34.png" data-mid="223307296" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0ed018dcc73e76a30a9de452541787c6b64d3a1cad5af03abf37feba3b555e64/LG_24_GAME_POSTERS_J34.png" /&#62;

	
&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/e8480fc5666d9f58d09f0db2ef88777eeecbf12c7ae6311a17751705d557c88b/LG_24_GAME_POSTERS_J36_B.png" data-mid="223307283" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e8480fc5666d9f58d09f0db2ef88777eeecbf12c7ae6311a17751705d557c88b/LG_24_GAME_POSTERS_J36_B.png" /&#62;



	&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/d64fd97ae8c8af1bd108a9d96b2345f914c36976587c5732da3996ef19f92d3c/LG_24_01_ASSETS_GAMEDAY_DESCANSO_J24.png" data-mid="223307355" border="0"  src="https://freight.cargo.site/w/1000/i/d64fd97ae8c8af1bd108a9d96b2345f914c36976587c5732da3996ef19f92d3c/LG_24_01_ASSETS_GAMEDAY_DESCANSO_J24.png" /&#62;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c465efa73dfde9d9c283a5b34706976be6784b408c2a6c0437a6e84f517c0b1b/LG24_00_RES_BGS_ANIM_A.gif" data-mid="223307363" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c465efa73dfde9d9c283a5b34706976be6784b408c2a6c0437a6e84f517c0b1b/LG24_00_RES_BGS_ANIM_A.gif" /&#62;

	&#60;img width="1552" height="1976" width_o="1552" height_o="1976" data-src="https://freight.cargo.site/t/original/i/45699a353ea8789b7a532d3cf1f357cbf1e2f1fde0249e404776e312e1b8e363/LG_FEM_ASCENSO_2024.png" data-mid="223307356" border="0"  src="https://freight.cargo.site/w/1000/i/45699a353ea8789b7a532d3cf1f357cbf1e2f1fde0249e404776e312e1b8e363/LG_FEM_ASCENSO_2024.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>xceed_secret</title>
				
		<link>https://tonykrentzien.com/xceed_secret</link>

		<pubDate>Fri, 13 Dec 2024 10:09:50 +0000</pubDate>

		<dc:creator>Tony Krentzien</dc:creator>

		<guid isPermaLink="true">https://tonykrentzien.com/xceed_secret</guid>

		<description>


&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5b2c08333373102a37f937a8317983705201bc16fa2bc2aff6eafa24f2cc7234/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_01.png" data-mid="223305374" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5b2c08333373102a37f937a8317983705201bc16fa2bc2aff6eafa24f2cc7234/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_01.png" /&#62;

	︎XCEED Rebrand Pitch (Portfolio use only)



	I was tasked by XCEED to develop a quick concept for their brand redesign.
Key element
	︎Category: Pitch

︎Client: XCEED
︎Role: Creative &#38;amp; Artistic Direction

︎Year: 2024






	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/60f20c2c29170df81f18abdf6b580bff99cb828400cd872f6a70e2af6270d8ba/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_04.png" data-mid="223305380" border="0"  src="https://freight.cargo.site/w/1000/i/60f20c2c29170df81f18abdf6b580bff99cb828400cd872f6a70e2af6270d8ba/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_04.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8ba393d29acefa9b6925e1f4b880d09339742a465cfb9692a01680f26f63a47e/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_23.png" data-mid="223305399" border="0"  src="https://freight.cargo.site/w/1000/i/8ba393d29acefa9b6925e1f4b880d09339742a465cfb9692a01680f26f63a47e/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_23.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9d52b89969bca5e464abeb88adfb74f4831160aac679338fb4f81a767ae656a0/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_35.png" data-mid="223305408" border="0"  src="https://freight.cargo.site/w/1000/i/9d52b89969bca5e464abeb88adfb74f4831160aac679338fb4f81a767ae656a0/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_35.png" /&#62;
	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/29560bd4af938f80e8abaa62334586234367a6e1a350a53099219b51bed52b72/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_05.png" data-mid="223305381" border="0"  src="https://freight.cargo.site/w/1000/i/29560bd4af938f80e8abaa62334586234367a6e1a350a53099219b51bed52b72/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_05.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8e282ecb2d553f5d7f13253e0a5406326e2e52397266394380580384f0239b08/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_36.png" data-mid="223305423" border="0"  src="https://freight.cargo.site/w/1000/i/8e282ecb2d553f5d7f13253e0a5406326e2e52397266394380580384f0239b08/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_36.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/42107680219d1f59cdf9df18f44d22fe93812f20a137a2e71521d1cf207ab5e5/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_24.png" data-mid="223305402" border="0"  src="https://freight.cargo.site/w/1000/i/42107680219d1f59cdf9df18f44d22fe93812f20a137a2e71521d1cf207ab5e5/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_24.png" /&#62;
	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/91898668b020097a9ac4196c6be3eeda9c8e89aa4c461f0ce62956cb990210bd/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_17.png" data-mid="223305397" border="0"  src="https://freight.cargo.site/w/1000/i/91898668b020097a9ac4196c6be3eeda9c8e89aa4c461f0ce62956cb990210bd/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_17.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e85f689df43148496175a202896bb59243b111470885aa92be3a2e49c653f8c1/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_27.png" data-mid="223305403" border="0"  src="https://freight.cargo.site/w/1000/i/e85f689df43148496175a202896bb59243b111470885aa92be3a2e49c653f8c1/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_27.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c28b5fae2b06119b8ccfd496449a36e73b4323ab8ec6791dd0b482e564f656a0/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_37.png" data-mid="223305427" border="0"  src="https://freight.cargo.site/w/1000/i/c28b5fae2b06119b8ccfd496449a36e73b4323ab8ec6791dd0b482e564f656a0/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_37.png" /&#62;
	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bdac18f899cbd02135f144a0581ff0840a224791c24b98e795c5c0a720f2dc74/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_22.png" data-mid="223305398" border="0"  src="https://freight.cargo.site/w/1000/i/bdac18f899cbd02135f144a0581ff0840a224791c24b98e795c5c0a720f2dc74/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_22.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d797eadfe54ca7b1394ac98b7bc6f9145ede8cd7a5bae127abfd58252082c53e/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_28.png" data-mid="223305404" border="0"  src="https://freight.cargo.site/w/1000/i/d797eadfe54ca7b1394ac98b7bc6f9145ede8cd7a5bae127abfd58252082c53e/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_28.png" /&#62;&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4ac640d2f0ed9b2e5b580059bc3c48187e44affb62afb65bf59fb7b08aa98715/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_38.png" data-mid="223305428" border="0"  src="https://freight.cargo.site/w/1000/i/4ac640d2f0ed9b2e5b580059bc3c48187e44affb62afb65bf59fb7b08aa98715/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_38.png" /&#62;

	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f38237d4b67d02256b14061059055504d0f488a869718a7beb6784aa2727ac8/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_39.png" data-mid="223305429" border="0"  src="https://freight.cargo.site/w/1000/i/4f38237d4b67d02256b14061059055504d0f488a869718a7beb6784aa2727ac8/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_39.png" /&#62;
	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ab7fff1ccb31cdc89200953395802175d0ce51d8cff43513c1d00255bc5772ad/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_40.png" data-mid="223305430" border="0"  src="https://freight.cargo.site/w/1000/i/ab7fff1ccb31cdc89200953395802175d0ce51d8cff43513c1d00255bc5772ad/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_40.png" /&#62;
	&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/db627e456ba2e203d040bc48551eca78e3eecb1ee7b002f00c2cf4b8f10ecd4d/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_41.png" data-mid="223305432" border="0"  src="https://freight.cargo.site/w/1000/i/db627e456ba2e203d040bc48551eca78e3eecb1ee7b002f00c2cf4b8f10ecd4d/027_XCEED_TONY_KRENTZIEN_PROPUESTA_Page_41.png" /&#62;

</description>
		
	</item>
		
	</channel>
</rss>